Luolai Home Textile is the leading enterprise in the city's home textile industry to test the success of water and electricity companies. According to the incomplete statistics of Nantong Banking Supervision Bureau, more than 750 home textile enterprises in the city have expanded their sales channels with the help of e-commerce platforms. 62 home textile enterprises above designated size have set up e-commerce marketing departments or subsidiaries, and nearly 6,000 shops have developed networks through e-commerce networks. Trading, the transaction amount accounts for more than 20% of the total sales.
Supporting services are gradually improved
The home textile industry is an important traditional pillar industry in the city. The neighboring home textile market in Tongzhou and Haimen has become the largest home textile industry cluster in the country. It has more than 2,500 home textile enterprises and employs more than 500,000 people.
In recent years, the textile industry in our city has transformed into e-commerce, and various supporting services have been gradually established:
In 2004, Dieshiqiao Logistics Park began construction and built the first logistics information platform in the province;
In 2011, two e-commerce outsourcing escrow companies in the Gold Rush era and joint training were established to promote the development of home textile e-commerce;
In April 2012, the Haimen Dieshiqiao Home Textile E-Commerce Chamber of Commerce was established;
In June 2012, the micro-spinning e-commerce platform was launched;
In August 2013, China National Textile E-commerce Service Center settled in Chongchuan Economic Development Zone. In August this year, the Nantong Home Textile E-Commerce Industrial Park with an investment of 120 million yuan was completed and put into operation, and 11 home textile enterprises signed up to settle in.
Operating models have their own strengths
Focusing on the upstream and downstream resources of the home textile industry and taking e-commerce as the core, the home textile industry in our city has formed a home textile industry chain including e-commerce, third-party service providers, distributors, manufacturers, and warehousing logistics service providers.
The textile industry in our city has demonstrated its magical ability on the road of transforming e-commerce and continuously innovated its operation mode. Some brand enterprises such as Luolai, Baodi, Violet, Kaisheng and Lansiyu use effective mature b2c or c2c platforms such as Tmall, Taobao, Jingdong and Vipshop to establish an effective drainage and promotion mechanism. It is the mainstream mode of local e-commerce. Online sales and offline store sales of well-known home textile companies such as Merlot and Baodi complement each other, and online sales account for about 15-30%. Jiangsu Radio and Television "good shopping", Anhui radio and television "home shopping" and other TV shopping channels, mainly for housewives and other people, in recent years has also been favored by many home textile companies.
Based on the rapid development of e-commerce, some home textile companies even abandoned physical stores and acted as pure e-commerce. In the Chinese textile city, the famous Cayenne, Ninghao, A Niu and other brands are self-produced and supplied exclusively for Taobao and other e-commerce platform stores. There are also companies that display information on the Internet, display products, provide information, and then conduct wholesale transactions online.
Financial institutions support
The good development prospects of e-commerce have made the banks feel at ease and decisively support.
Nantong Rural Commercial Bank and Bank of China issued a loan of 15.35 million yuan to the pure e-commerce company, Yalan Company, for its operating expenses such as stocking and advertising. Haimen Rural Commercial Bank issued a loan of 3 million yuan to Haimen Jieyida Company to support its supply to 8 Tmall core stores.
Many banks also actively support the innovation of e-commerce enterprise model. Nantong Yikailian Company is a one-stop warehousing supplier. The company spent nearly 2 million yuan to build its own network distribution platform, and in some universities in Nanjing, through the “Yikailian Spark Project†combined with college students for business promotion, Minsheng Bank is based on project prospects. Give 2 million yuan credit.
Established in June 2011, Nantong Micro-Electronics E-Commerce Co., Ltd. is a home textile e-commerce logistics platform that provides logistics information technology services and e-commerce marketing solutions for home textile enterprises. The CCB Tongzhou Sub-branch issued a total of 60 million yuan in mortgage loans to the company. The platform was launched in May 2012 and has accumulated more than 17,000 national textile enterprises, including more than 6,000 Nantong enterprises.
At present, the credit balance of the city's home textile industry is about 18 billion yuan, of which the loan balance directly supporting the sales of home textiles and e-commerce sales is 2.5 billion yuan, and more than 1,000 small and medium-sized enterprises are benefiting.
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