As people's awareness of safety continues to grow, the evolution of traditional surveillance systems has gradually transitioned from analog to high-definition network solutions. With the widespread use of smartphones and other mobile devices, it is now possible for users to access live video footage from their cameras anytime and anywhere, making remote monitoring more convenient than ever before.
In response to this growing demand, Shenzhen Fu Shi Kang Industrial Development Co., Ltd., a well-known supplier in the traditional security industry, launched a cloud camera specifically designed for home environments, small offices, and retail spaces. This move marked its official entry into the civilian security market. To gain deeper insights into the development of cloud cameras, China Security Network recently had an exclusive interview with Mr. Zheng Bin, Deputy General Manager of Fu Shi Kang.
Positioning and Clarifying Cloud Cameras to Seize Market Opportunities
In the past, accessing surveillance footage was typically done through PCs or desktop computers. However, as mobile devices have become essential tools in daily life, both homeowners and business owners are increasingly seeking real-time monitoring capabilities via their smartphones. Fu Shi Kang’s independently developed cloud camera is a communication product based on internet-enabled mobile devices, opening up a new era of mobile monitoring for households.
“Our product fills a critical gap in the real-time mobile viewing market,†said Zheng. The cloud camera is a wireless network camera powered by cloud computing, cloud monitoring, and cloud storage. It is ideal for homes, small offices, and shops. Its sleek design makes it easy to install, and it operates independently without needing a computer. Users can view live video through a browser from anywhere with an internet connection, and it supports instant viewing on devices like iPhones and Android phones. It’s user-friendly, plug-and-play, and offers features such as voice intercom, alarm linkage, mobile video, video storage, and infrared night vision. It is the first network camera in the world that allows users to watch full HD video remotely via their mobile phones.
When asked about the difference between a cloud camera and a regular network camera, Zheng explained, “Both use the internet, but standard network cameras are limited to LAN access, and the image quality drops significantly outside of it. We tested other models and confirmed this. It’s no exaggeration to say that Fu Shi Kang is the first company to truly offer real-time high-definition video on mobile devices. Our technology is at least one to two years ahead of competitors in the industry.â€
Leveraging Cloud Technology to Transform the Civil Security Market
One of the biggest challenges in the security industry is the mismatch between large amounts of video data and limited bandwidth in China. How to deliver clear video content on mobile devices with minimal traffic is a key issue that cloud cameras aim to solve. By using advanced video codec technology, Fu Shi Kang’s cloud cameras compress video streams efficiently, allowing high-definition, real-time video to be transmitted at very low bandwidths. The camera can also be remotely controlled for 360-degree monitoring. During a demo, the reporter found that only 25KB of data was needed to stream a high-definition video clip.
Fu Shi Kang places great emphasis on cloud technology R&D. “We currently have over 30 software and hardware engineers working on cloud technology, and we’ve applied for six software copyrights this year,†Zheng said.
With the rise of smart city and safe city projects, the security industry has seen a surge in business opportunities. However, due to the low barriers to entry, competition is fierce. Many companies struggle to stand out without strong core technologies and innovative services. Zheng noted that SMEs like Fu Shi Kang face tough competition against industry giants like Hikvision and Dahua, which have stronger financial backing. In such a competitive environment, innovation is the only way to survive.
“We recognize our resource limitations, so we focus on innovation. Our cloud services involve high technical complexity. While there are no insurmountable challenges in video encoding and decoding, we believe our core technology gives us a solid foundation. Our main challenge now is converting this technology into sales. The cloud camera is our primary focus, but we won’t abandon network cameras. Our R&D team is currently working on high-end products, aiming to carve out a space in the consumer market,†Zheng added.
Cultivating the Market and Expanding Sales Channels
Since last year’s Beijing AMB exhibition, Fu Shi Kang has been actively promoting its cloud cameras at various domestic and international events. Zheng emphasized the importance of public awareness: “Many consumers still lack understanding of security technology and are concerned about privacy issues, which creates resistance to installing cameras at home. That’s why we’re currently in the early stages of market education.â€
In addition to exhibitions, Fu Shi Kang uses multiple sales channels, including partnerships with major telecom operators and bundled sales strategies. Zheng mentioned that they have signed agreements with several telecom providers and are in the early testing phase with Foxconn. This year, Foxconn plans to promote cloud cameras in selected digital stores.
“The foreign market for cloud cameras is more mature, but we see huge potential in the domestic market. The key is changing consumer perceptions. We hope to work together with media and enterprises to open up the market, as this is not something we can do alone,†Zheng said.
Currently, Fu Shi Kang charges only for hardware costs and does not impose any service fees. The price of a cloud camera is kept under 1,000 yuan. “Our video is stored on the camera’s SD card, and a 32GB memory card can store SD images for 7–10 days, which meets most users’ needs. Once the market matures, we may consider charging based on cloud storage duration,†Zheng explained.Precision Aspheric Lenses are designed to focus light while eliminating spherical aberration from divergent light sources in applications including focusing the output of a laser diode. Aspheric lenses can increase the numerical aperture of a lens while minimizing system aberrations. Aspheric lenses may also reduce the number of elements needed in a multi-element system. Aspheric lenses can reduce overall system weight while providing advantages such as increasing throughput or simplifying assembly.
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