Kyocera Corporation, a leading Japanese technology company, recently announced its entry into China's e-commerce market by launching an official self-operated store on Lecool, one of the largest online shopping platforms in the country. The store will feature a wide range of Kyocera's premium ceramic kitchenware, including its iconic ceramic knives, which have been popular among consumers for decades.
Hideo Hiroshi, General Manager of Kyocera (Tianjin) Trading Co., Ltd., highlighted that the new online store is designed to meet the growing demand for high-quality, durable kitchen tools in China. The store will primarily focus on Kyocera’s fine ceramic kitchen series, with the ceramic knife being the flagship product. Since its introduction in 1984, the Kyocera Ceramic Knife has achieved global sales exceeding 6.7 million units and continues to be a favorite among Chinese consumers due to its sharpness, durability, and ease of use.
This move marks a significant step for Kyocera as it expands its presence in the Chinese market through digital channels. By establishing a direct online presence on Lecool, Kyocera aims to enhance customer experience, ensure product authenticity, and provide better support for its growing consumer base in China.
In addition to kitchenware, Kyocera also offers other ceramic products such as zirconia balls and zirconia powder, which are widely used in industrial and technological applications. These materials are known for their high strength, wear resistance, and chemical stability, making them essential components in various advanced manufacturing processes.
With this new online store, Kyocera is not only strengthening its brand image in China but also demonstrating its commitment to innovation and quality in both consumer and industrial markets.
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