Briefly describe the development status and future development strategy of automobile paint in China

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Introduction to Automotive Paint Development: In the past 50 years, automotive topcoats have changed greatly in terms of color and construction of base materials and topcoats. Mainly in the base material from nitro enamel to amino alkyd enamel, primer for self-drying alkyd enamel to thermoplastic acrylic enamel, thermosetting acrylic enamel and polyamino stain resistance have been greatly Improve, which improves the protective performance of the topcoat. At the same time, the color of the topcoat is also more and more diverse, and the appearance of each type of car is also more abundant. In the 1990s, environmental protection in the global region was receiving more and more attention, and automotive topcoats began to transform into water-based automotive topcoats.

Automotive topcoats are mainly enamels, most of which are high gloss, have good mechanical properties and weather resistance. At present, high-end cars and car bodies mainly use amino resin, acrylic resin, alkyd resin, polyurethane resin, medium-solid polyester, etc., and use inorganic pigments such as titanium white, phthalocyanine pigments and organic pigments with bright colors and good weather resistance. Etc. In addition, some additives are added to achieve a satisfactory appearance and performance. At present, China still basically uses solvent-based automotive topcoats, and some western developed countries have adopted water-based automotive topcoats!

China's automotive coatings development status In 2009, China's total coating output ranked first in the world, becoming a global paint production and consumption country. However, the quality and variety of automotive coatings in China are still lagging behind. On the whole, the current development of automotive coatings in China is the lack of innovative technology, backward production control technology, and low level of coating equipment. China's domestic famous brand automotive coatings control market share is very small, the coating industry homogenization competition is very serious, which makes the profit margin of China's automotive coatings enterprises smaller, the average profit rate of China's coatings industry is less than 10% for a long time. Therefore, on another level, the future development of automotive coatings in China is still very large!

China's automotive paint future development and deployment

Zhongan Consulting Coatings Research Center believes that the future development strategy of China's automotive coatings is as follows: First, automotive paint companies should change their concepts, establish a systematic understanding of the coatings industry, and lay the road for independent innovation.

China's coatings industry has been neglecting the coating process in the development process. General coatings research institutes and coatings manufacturers do not pay attention to the practical application of coatings. Its sales and service staff also lack the relevant expertise in painting. Although some companies have realized that this lack of equipment has also taken corresponding measures, compared with joint ventures or advanced foreign companies, this aspect is still a weak link! Therefore, paint companies should adhere to the integration of paint and painting. This will have a broader development space. Second, learn from experience and independent innovation In recent years, China's automotive industry and automotive coatings industry have introduced a variety of projects, world-renowned car companies and automotive coatings companies have entered the Chinese market. In the period of lack of funds and lack of technology, the strategy of market-for-technology and capital is correct. Under the background of economic globalization and regional integration, it is difficult to separate the nation from the world. However, if you always rely on the introduction, there is no brand of your own, it is subject to people's control! Therefore, China's automotive coatings companies must be good at independent innovation in the case of learning experience, in order to have their own real market!

Third, take the international road China's auto coating industry in the creation of independent innovation system to combine our national conditions to play our advantages, but also integrate some advanced technology at home and abroad to enhance the core competitiveness of China's coating industry, so the coating industry for the three-funded enterprises This cooperative innovation has gradually turned to the internationalization road!

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