In today's bathroom product market, consumers are faced with a wide range of options and fluctuating prices. Even for the same brand, products can vary significantly in price depending on where they're purchased. Regular visitors to building material markets know that the listed price is often just a starting point. Retailers usually offer internal discounts, creating confusion among buyers and making it difficult to determine fair pricing. This lack of transparency has become a major issue in the industry, leading to widespread frustration.
The problem stems from what some call "price chaos." Business owners complain that it's increasingly difficult to run their shops, as customers have become more informed and discerning. However, this sharpness comes at a cost—when consumers realize that prices are inflated or manipulated, trust erodes, and business suffers. One common result of aggressive discounting is market instability, which can be devastating for businesses. Some brands have seen their agents compete by lowering prices, eventually leading to a loss of profit and even the disappearance of the brand from the market.
Under the guise of discounts, both buyers and sellers end up wasting time and resources. A consumer once spent two months visiting over 10 stores to negotiate the best deal on a branded bathroom fixture, incurring significant time, transportation, and effort costs. Salespeople also face pressure, as they must constantly justify prices and manage expectations. In this environment, neither side truly benefits—the discount storm leaves both parties feeling like victims.
"Price transparency" is now becoming a growing trend in the industry. The price differences in bathroom products are influenced by various factors such as design, function, color, and style. As with other consumer goods, popular models tend to command higher prices, while older items are sold through special promotions. While it's natural for dealers to use discounts to boost sales, the key is to do so honestly and without misleading customers.
The push for greater price transparency is driven by the need for standardization in an industry that has long struggled with opacity. Many manufacturers are exploring new models to reduce the complexity of the supply chain. One common approach is to open direct-operated stores, allowing them to control pricing and remain competitive. With too many agents operating in different regions, uncertainty is high. Setting up local branches may not always be profitable, but many companies are now adopting this strategy to maintain stability and ensure consistent sales.
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