In today’s bathroom market, the variety of products is overwhelming, and prices vary significantly. Even within the same brand, different stores may offer different deals. Those who frequently visit building material markets know that the listed price is often just a starting point. When shopping, sales guides usually mention internal discounts, which create confusion for consumers. This lack of clarity has made “price transparency†a pressing issue in the industry.
The problem of price volatility stems from aggressive discounting strategies. Many retailers and dealers are caught in a cycle of undercutting each other to attract customers, leading to unstable pricing and even business failures. For example, some brands have multiple agents in a single region, but instead of collaborating, they end up competing by lowering prices. This leads to no profit for anyone, and eventually, the brand disappears from the market entirely.
Discounts not only confuse consumers but also waste time and resources for both buyers and sellers. A customer might spend months visiting over ten stores just to negotiate a better deal, increasing travel costs and effort. Salespeople also face pressure as they must spend more time explaining and negotiating, which reduces their overall efficiency. In this scenario, both parties can become victims of the discount culture.
Price differences in sanitary products are natural due to factors like design, function, color, and style. Popular models tend to be pricier, while older models may be sold at a discount. While it's understandable for dealers to promote bestsellers, it's important that they don't mislead customers with false discounts. Transparency in pricing is becoming a key trend in the industry, driven by the need for standardization and consumer trust.
Currently, many manufacturers are exploring new models to reduce the complexity of the supply chain. One common approach is to open direct-operated stores, which help cut down on middlemen and improve price competitiveness. Some companies are also expanding through local branches, despite the challenges. While setting up branches can be costly, many businesses choose to keep operations running as long as they cover basic expenses. As a result, the trend of establishing local offices is gaining momentum across the industry.
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