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All along, social development and economic development have always been accompanied by rounds of industrial revolutions and model upgrades. This is a summary of the company's resolution of the old issues and also a question of the new issues. In the field of home circulation, the market has experienced three stages of market-oriented trade, professional wholesale market, and chain operation. Today, it is moving towards the era of Home Circulation 4.0 that focuses on standardization, informatization, intensification, and upgrading of consumer experience.
The first three stages of the development of the home circulation industry
Compared to Industry 4.0 and Internet 2.0, the development stage of the home circulation industry is not well-known to most people. In fact, starting from scratch, several changes in the home circulation industry also have obvious features:
First, the home 1.0 era (marts trade type), the last world in the 1980s, with the deepening of the reform and opening up, consumer demand for home products has grown rapidly, some hand workshops, carpenters, etc. will get their own home-made products Markets are sold in fixed places, gathered in the form of roadside stalls, and sell furniture or building materials to form a market-oriented market.
Second, the home 2.0 era (professional wholesale market type), for the situation of chaotic street vendors, the government and enterprises to establish their own professional wholesale market. In this stage, the home business has formed a certain scale, but the overall market function is single, the transaction efficiency is not high, and counterfeit and inferior situations emerge in endlessly.
3. In the era of home appliance 3.0 (chain operation type), in order to expand the scale of operations and improve operating efficiency, some enterprises began to deploy chain operations and adopted the business model of â€œmarket-oriented management and mall-based managementâ€. In this stage, home chain development has been rapid, and the shopping environment and management services have improved. However, the overall market order, circulation efficiency, and consumer shopping experience still need to be improved.
Home Circulation 4.0 will face challenges
Home Circulation 4.0 was first proposed by the domestic home-circulation company Red Star Macalline in 2015. Based on a series of theories and application results, it became a benchmark sample company for Shanghai's domestic trade circulation pilot, and triggered the government and academia at the same time. Great interest. On February 24th, Yu Yugang, dean of the School of Management of the University of Science and Technology of China, visited the Red Star Macalline to discuss the theoretical innovation and practical application of â€œHome Circulation 4.0â€.
Home circulation is 1.0 to 3.0, and the market has experienced three stages of market-oriented trade, professional wholesale market, and chain operation. The development of these three stages is accompanied by the transformation of problems that the company has shown in the original model. In the industry's view, the problem to be solved in Home Circulation 4.0 is the challenge brought by consumption upgrading and consumer experience:
I. Informatization service platform: The construction of home companies ERP and O2O platform, horizontally connecting the entire chain of home industry factories, logistics providers, distribution platforms and consumers, providing an integrated and efficient information service platform;
Second, the logistics supply chain system: with a unified logistics and distribution, authentic anti-counterfeiting traceability and credit system construction as the core, relying on payment, standardization, consumer finance and other innovative applications, to enhance the overall efficiency of home circulation supply chain;
Third, online and offline integration: the integration of online and offline as the core, comprehensively enhance the consumer shopping experience, and guide the activation of consumer upgrades.
With the advent of the Home Circulation 4.0 era, the home circulation market is an important platform for connecting factories, brands, and consumers. Its fundamental purpose is to solve the problems of high costs and inefficiencies in the process of connection between the two, and to fundamentally create a The entire ecosystem of the home circulation industry's supply chain upgrade and consumption upgrade.
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