**Information Details**
**Focus: Shaanxi Automobile Heavy Truck 2014 Business Annual Meeting Held in Xi’an**
**Time: February 9, 2014 | Source: http://**
A major event took place in Xi'an as the Shaanxi Automobile Heavy Truck 2014 Business Annual Meeting was held at the Qujiang International Conference Center. The conference, themed “Transformation Driven, Goal Orientation, Value Marketing, and Win-Win Future,†marked a significant step forward for the company’s strategic direction.
During the meeting, the company unveiled its full series of national four-cards for 2014, emphasizing customer value. A 360-degree experience initiative was launched to enhance customer engagement, while the value marketing strategy targeting the ambitious goal of 100 billion yuan was further refined. This event showcased Shaanxi Automobile's determination to move toward higher goals and greater success.
The event attracted over 1,600 participants, including top executives from Shaanxi Automobile Holdings, Weichai Power, Fast Company, Xi'an Cummins, Hande Company, and other key partners, as well as representatives from the media, financial sectors, and customers.
The conference kicked off with a touching micro-film titled "Truck Partner," highlighting the company’s commitment to building strong relationships with its clients. Yuan Hongming, General Manager of Shaanxi Automobile Holdings, presided over the event, setting the tone for the discussions ahead.
Chairman Fang Hongwei delivered a keynote speech titled “Transformation Drives Development, Value Achievement Dreams.†He emphasized that transformation is essential for creating value and driving growth. In a market that is becoming more rational due to government policies promoting stable growth, Shaanxi Automobile is focusing on the entire product lifecycle and customer satisfaction.
Fang highlighted that achieving the 100 billion target by 2017 requires continuous transformation—integrating products with services, activating existing assets, and providing new growth opportunities. He also discussed how transformation affects different areas of the business, from R&D to manufacturing and marketing.
In R&D, transformation means shifting from reverse development to proactive innovation. In manufacturing, it involves resource integration to meet personalized customer needs. For marketing, it means focusing on precise, detailed customer demands and working together to create value.
He concluded by urging everyone to embrace change, think creatively, and strive for excellence. “Only through creation can we truly compete and reflect our core strengths,†he said.
Zhou Yinchao, Deputy General Manager of Shaanxi Heavy Truck Co., Ltd., presented a report titled “Strength of Value Marketing, Fighting for the Target and Winning the Future.†He reviewed the company’s performance in 2013 and outlined the strategies for 2014, emphasizing the importance of marketing transformation.
Following the speeches, a special ceremony was held to launch the 360° Experience Program. Chairman Fang Hongwei and Zhang Lizhong, Vice President of CNPC Ningxia Branch, officially launched the initiative. Attendees were treated to an exciting drift performance and had the chance to experience the advanced features of Shaanxi Automobile trucks.
Throughout the event, customers explored various experience zones, testing the handling, comfort, and smart technology of the company’s heavy-duty trucks. These experiences provided a comprehensive view of the brand’s strengths and innovations.
On the same day, 244 outstanding distribution service units and 102 individuals were recognized for their contributions. Awards were presented to top partners, service providers, and managers, celebrating their achievements and commitment to collaboration.
To ensure a successful marketing transformation in 2014, preparatory meetings were held where key leaders from various departments shared insights on product strategies, business policies, channel management, and financial support. These discussions helped participants understand the direction of Shaanxi Automobile’s future and reinforced their confidence in long-term cooperation.
This annual meeting not only reflected the company’s vision but also demonstrated its readiness to adapt, innovate, and lead in the evolving heavy truck industry.
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