China's upholstered furniture market is experiencing rapid growth and holds significant potential, with its sales accounting for nearly half of the entire furniture industry. As technology advances, upholstered furniture will utilize fewer natural resources and offer a longer lifespan, creating a more comfortable and pleasant living environment. This aligns perfectly with the global trend toward a low-carbon economy.
Upholstered furniture comes in two main categories: fabric and leather. Due to their eco-friendly nature and durability, soft furnishings are gaining more market share and have become a popular consumer choice.
According to reports from abroad, the German Upholstered Furniture Association predicts that due to rising costs of leather and sponge materials, prices for upholstered furniture products are expected to increase by approximately 5%. This price hike is likely to start in the fall at the latest. But why has upholstered furniture become so popular and a top choice for consumers?
Unlike traditional metal or wooden furniture, professional soft furniture manufacturers often adopt a combination of domestic and international sales strategies. When foreign markets face challenges, they don't rush to shift entirely to the domestic market. Instead, they rely on their experience and hard work in the local market to better understand and meet consumer demands.
As living standards improve and consumer needs grow, market segmentation becomes an inevitable challenge for any product. In the traditional home furnishing industry, the concept of "suite" furniture was once dominant. Over time, soft furniture was separated from suite furniture, with sofas and bedding becoming distinct categories. This trend of market segmentation will continue to evolve.
Upholstered furniture has unique features that set it apart from other types of bedding. First, in terms of comfort, its soft texture and ability to conform to the body’s shape make it more comfortable than solid wood or panel furniture. Additionally, it caters to the diverse and personalized preferences of modern young consumers.
Regarding the separation of the soft furniture industry from traditional suite furniture, Yan Ming, general manager of a well-known brand, stated that the domestic soft furniture industry has gradually matured and expanded, gaining recognition from both consumers and the market. Upholstered furniture has established its own scale within the country, with a relatively sound market structure and a more standardized and healthy industry overall. (Editor: Peter)
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