Sandvik Coromant Li Shanshan: Looking Back 2009 Outlook 2010

At the beginning of the new year of 2010, the country suffered from severe cold weather. In contrast, it is in the warmth of China's economic field. The news of inspiring people is constantly coming: economic growth is no longer a suspense; China surpasses Germany and takes the world off. The crown of the largest commodity exporter; we will replace Japan as the world's second largest economy this year. The performance of our machining industry is even more remarkable: in 2009, as the largest classified industry in machining, the automobile production exceeded 10 million, and China has become the world's largest automobile production and sales country; with the country's 4 trillion investment plan The gradual implementation and the continuous adjustment of the equipment manufacturing industry's adjustment and revitalization plan, the new energy, rail transit and aerospace industries are developing rapidly. We all feel that the economy has come out of the trough and the market has warmed up.

Looking back at the beginning of 2009, we all encountered unprecedented difficulties. At that time, I proposed that we should spend the winter together with our customers. Sandvik Coromant should increase production efficiency and reduce production costs for our customers with our unique “efficient concept”, which is what we often say: saving efficiency. On the basis of summarizing the successful experience of the Productivity Improvement Programme (PIP) in recent years, we adjusted the focus and direction in a timely manner and introduced the “Cost Reduction Programme” (CRP) to our customers. In the past year, our engineers and customers have combed the process and proposed optimization solutions, which have created more than 200 million recordable production cost savings and nearly 700,000 hours of production time savings for customers. Our efforts have effectively reduced production costs for our customers, helped them to improve their competitiveness, and more confidently face the challenges of the market.

In the downturn of the market, many companies will take short-term cost reduction measures, but this is not the practice of our Sandvik Coromant. At the Swedish headquarters, the investment in R&D has not been affected at all. In the spring and autumn of 2009, CoroPak's new product release still introduced more than 2,000 new products such as CoroMill316 interchangeable end mill and CoroMill345 milling cutter; in China, Following the opening of the Sandvik Coromant College at the beginning of the year, we opened the third training center in Greater China in Xi'an. Through these activities, we convey an unusually clear message to the market: no matter how many twists and turns in the market, the spirit of our constant innovation remains unchanged. We cultivate the investment of our employees and the goal of creating and delivering value to our customers remains unchanged. In 2010, we will also add three training centers; at the same time, the long-awaited "Metal Cutting Technology" (MCT) will also be published. Whether in hardware construction or software development, we will continue to improve the processing level of our customers and contribute to the improvement of the national CNC level.

When I was interviewed by the media, many reporters asked me one question: What is the Chinese market ranked in Sandvik Coromant's global business? I think everyone cares about this ranking. It is not only a concern for the development of our business, but also a ranking of the Chinese market in an international company like ours as a reference for the ranking of the Chinese machinery industry in the world. I am proud that at the end of 2009, the Chinese market has become one of the top three in the world of Sandvik Coromant. This achievement has been achieved both by the Chinese economy and by the hard work of all our Chinese employees. As our market position continues to improve, the company's headquarters is paying more and more attention to the Chinese market, and the focus of business development will be increasingly inclined to us. In 2010, more experienced experts will come to China to share knowledge and experience with our employees and customers. In addition, the headquarters will also develop products and solutions specifically for the fast-growing industries in China. For example, in the fields of gear milling and rail transit, China has become the global leader market for Sandvik Coromant.

After the economic recession of 2009, the market we are facing will no longer be the same as before, and the needs of our customers have changed or are about to change. More and more enterprises will improve their production and management models, pay more attention to the improvement of processing methods and the improvement of production efficiency, and thereby enhance the efficiency of enterprises. In fact, this is also a necessary stage in the development of China's machinery processing industry. For our tool suppliers, today's products are not the whole market competition. What customers need is the improvement of the overall solution and application level. Everyone should have noticed that our new CoroPak release has been different. In addition to the launch of new products, we will recommend the processing strategy for typical applications and the overall solution for typical parts. This is what we need to meet customer needs. Market strategy adjustments made. In 2010, we will make greater investments in machine tooling and custom tooling solutions, providing customers with the most optimized and economical solution, enabling customers' machine tools to achieve greater output as quickly as possible. Only advanced tools and no advanced processing methods can not fully utilize the functions of the tools. Therefore, we also pay great attention to introducing our customers to the processing experience we have accumulated over the years. “Modern Milling Art” is such a customer activity. It is not to recommend milling cutter products to customers, but to introduce customers to the best machining methods and strategies through speech and demonstration, such as “milling and drilling” holes. Machining method, arc cutting, cutting and cutting, and other advanced milling methods. In 2009, this event received a good response from customers in Suzhou, Guangzhou and Hangzhou. In 2010, we will hold this event in more places across the country.

With the development of China's machinery industry and the improvement of CNC application level, more and more customers have accepted the concept of efficient processing and started to use efficient machining tools. This is a great opportunity for us, Sandvik Coromant, which is based on customer efficiency and customer success as its greatest success. In 2010, we will continue to adhere to the value concept, tap the depth of the market, expand the market breadth, and continuously expand our customer base. We will provide quality products and services to as many customers as possible.

From the perspective of my office, the entire Beijing silver makeup is wrapped in, "Rui Xue Zhao Fengnian." 2010, for China, the Chinese machinery processing industry, and our Sandvik Coromant, must be a bumper year.

 

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