The automobile after-sales service is the largest in the market between 4 and 9 years of vehicle use. According to the prevailing view in the world, the profit generated by the automobile aftermarket is compared with the relative pre-market, the ratio is approximately 7:3, and the entire automobile industry On the chain, the profits generated by the post-market are at least more than double that of the pre-market.
From the point of view of sales profits, 50% to 60% of profits in mature foreign auto markets are generated in the service sector. After China's auto service market will be a geometric blowout, according to the deduction of 2011 market size will reach more than 35 billion yuan. The global demand for manual tools will also greatly increase. Demand for hand tools in some developed countries will increase at a rate of more than 10% per year.
In this regard, China's tool hardware in the face of rapid growth in the market, we must seize the opportunity to quickly occupy or expand the market, the following points should pay attention.
Identify key development priorities and promote transformation and upgrading of industrial structures. Develop electric tools, hand tools, measuring tools, distance meters, pneumatic tools, garden tools, and desktop tools. Focus on the development of high-end and sophisticated tools, car tools, architectural hardware, and kitchen tools. Electric tools and other products have accelerated the formation of core technologies and products with independent intellectual property rights with multiple varieties, multiple specifications, and serialization.
Strengthen independent innovation, especially technological innovation, and speed up the establishment of a technological innovation system in which companies are the mainstay and a combination of production, education and research. During the “Twelfth Five-Year Plan†period, a number of major technological innovation projects were implemented to encourage and help enterprises to strive for national and provincial key technological innovations and industrialization projects of scientific and technological achievements.
Encouraging both domestic and foreign sales, the two markets will also be actively involved in both domestic and foreign sales, and will be able to walk on two legs. At the same time as OEM production, it will accelerate the transformation and upgrading of the industry, improve the quality, and create independent brands and brand names, which will play an important role in promoting exports. The two markets will help each other to contribute to the stable and sustainable development of the company.
Establishing channels, brand promotion and maintenance With good products and quality assurance, it is particularly important to carry out appropriate brand promotion. You can establish your own sales channels in the country, through the agents for marketing, and also with the media. There are many ways to promote cooperation and so on, which requires enterprises to dig out suitable ways through their own efforts. Another is after-sale protection. The after-sales service of domestic enterprises is not in place, or basically there is no after-sales service, which has become a major weakness for us. In the face of increasingly fierce market competition, if domestic companies do not attach importance to this, it will affect their long-term development, and good service is also a top priority.
From the point of view of sales profits, 50% to 60% of profits in mature foreign auto markets are generated in the service sector. After China's auto service market will be a geometric blowout, according to the deduction of 2011 market size will reach more than 35 billion yuan. The global demand for manual tools will also greatly increase. Demand for hand tools in some developed countries will increase at a rate of more than 10% per year.
In this regard, China's tool hardware in the face of rapid growth in the market, we must seize the opportunity to quickly occupy or expand the market, the following points should pay attention.
Identify key development priorities and promote transformation and upgrading of industrial structures. Develop electric tools, hand tools, measuring tools, distance meters, pneumatic tools, garden tools, and desktop tools. Focus on the development of high-end and sophisticated tools, car tools, architectural hardware, and kitchen tools. Electric tools and other products have accelerated the formation of core technologies and products with independent intellectual property rights with multiple varieties, multiple specifications, and serialization.
Strengthen independent innovation, especially technological innovation, and speed up the establishment of a technological innovation system in which companies are the mainstay and a combination of production, education and research. During the “Twelfth Five-Year Plan†period, a number of major technological innovation projects were implemented to encourage and help enterprises to strive for national and provincial key technological innovations and industrialization projects of scientific and technological achievements.
Encouraging both domestic and foreign sales, the two markets will also be actively involved in both domestic and foreign sales, and will be able to walk on two legs. At the same time as OEM production, it will accelerate the transformation and upgrading of the industry, improve the quality, and create independent brands and brand names, which will play an important role in promoting exports. The two markets will help each other to contribute to the stable and sustainable development of the company.
Establishing channels, brand promotion and maintenance With good products and quality assurance, it is particularly important to carry out appropriate brand promotion. You can establish your own sales channels in the country, through the agents for marketing, and also with the media. There are many ways to promote cooperation and so on, which requires enterprises to dig out suitable ways through their own efforts. Another is after-sale protection. The after-sales service of domestic enterprises is not in place, or basically there is no after-sales service, which has become a major weakness for us. In the face of increasingly fierce market competition, if domestic companies do not attach importance to this, it will affect their long-term development, and good service is also a top priority.
Nanjing Kun Wei Door & Window Engineering Co., Ltd , http://www.chaluminumparts.com