How can a wooden door company crack the difficulties caused by rising raw materials?

The most prominent change in the window and door market at the moment is the apparent decline in sales of mid-range products. As the market is sluggish, the impact on high-end consumer groups such as villas and luxury houses is not obvious. This group of people will still purchase high-end building materials; but for white-collar workers and other working-class people, especially the down payment increases, there is not much after buying a house. Money is used for decoration, and the choice of doors and windows products is of course the cheaper the better. This directly leads to the mid-range consumer groups to the low-end building materials.

Solution:

Change business ideas to keep pace with the times

The decision-making layer of the wooden door company must change its business ideas and operation mode in time and keep pace with the development of the times. The traditional business sales model is mostly for entering the market to build stores, recruiting some salespersons who can tell the way, and recruiting some graphic designers to cooperate with sales. However, the current market development trend has been different from the traditional sales model. The traditional sales model is Shocked by the new trading model. At present, there are new procurement and sales channels, such as online trading, group purchase, and the establishment of township sales outlets.

The reshuffle of the wooden door industry in the next phase is inevitable, and the powerful door companies in the industry will integrate the company's capital, brand, channel, planning, management, and service resources in the crisis to capture market opportunities in the crisis. Drive the long-term rapid development of the enterprise; while another part of the enterprise will be difficult to survive in the crisis, or even eliminated.

Focus on quality training, good reputation

Doing business to be a century-old shop depends on the long-term, paying attention to quality will make products have a good reputation; of course, wooden door products are different from other commodities, in addition to practical, but also have a decorative role, the design style of wooden doors should meet the current mainstream market Appreciate the needs.

Reasonable distribution of sales outlets

The channel determines sales, retail is king, and the terminal wins. Sales outlets (whether distributors or direct-operated stores) are the best brand advertisements and window images of the wooden door factory located in the building materials market. Therefore, companies should design a unified store image, company VI, staff clothing, and sales training as much as possible. , service training, sales process, etc., make sales outlets play a good role in the window. Stores can promote product features and corporate culture while selling products, which can bring sales to the company and promote the development of the brand.

The deployment of channel outlets can not be limited to the urban building materials market. Vision-conscious wooden door companies have already established their own sales outlets in county-level cities and qualified townships, extended the sales channels to the countryside, and explored the potential of the rural door market. In the next phase, rural areas will be the main force for the consumption of the door industry. The increase in sales channels will certainly increase sales. To walk on multiple legs and work hard in multiple directions. For example, if there is a place to do a direct operation, strict control over quality and service, and more profits, it will take time to conduct online transactions and reduce the cost of store sales. At present, online sales are fast and convenient, and they are increasingly impacting the traditional sales model. The domestic wooden door industry already has several wooden door brands that enjoy the benefits of online transactions through online promotion, and has achieved good sales results.