Changes in market share of surveillance cameras reflect development trends

With the development of network and digitalization of the entire security market, and the continuous progress of manufacturers in digital processing technology, the application of network cameras has gradually been opened. The market demand is growing rapidly, resulting in a slight decline in the market share of traditional analog monitoring systems. . Despite the fierce momentum of digital surveillance, the current share of network monitoring services in the domestic security market is still limited. This is related to the immature development of China's monitoring market network monitoring. In addition, analog monitoring products are still technically and practically applied. The overall monitoring system architecture has been very mature, so in recent years, although the network monitoring market is growing at a high speed, the market share of traditional analog monitoring products is relatively stable.

The current status of the network camera market is accompanied by the gradual progress of global digitalization and networkization. The security industry has continuously transitioned from analog to digital, and thus network video surveillance has gradually become the darling of the industry. Thanks to the strong promotion of safe construction, the Shanghai World Expo, and the Guangzhou Asian Games, the development of Chinese network cameras has been particularly rapid in recent years. It is understood that the market share of domestic manufacturers has exceeded 50%, and the market scale has expanded from 5.2 billion in 2008 to about 1.5 billion in 2010, an increase of 200%. This shows that domestic network cameras are in a period of rapid development, and, 80% of industry insiders generally believe that the demand for network cameras will continue to grow.

Historical data shows that in 2008, the domestic network camera market accounted for about 4% of the Chinese camera market, reaching 520 million yuan. In 2009, the network camera market grew by about 100% year-on-year, and its market size was about 1 billion yuan. According to the sales data provided by a number of network camera manufacturers, as well as the purchase amount of network cameras of various project providers, and with reference to statistical analysis provided by some chip manufacturers, the ratio of camera project applications in 2010 is 88% of analog cameras, network cameras Accounted for 12%, the latter's market size is about 1.5 billion. From 2008 to 2010, the market share of network cameras has grown at an average rate of 70%. According to this trend of development, it is expected that the scale of the domestic network camera market in 2011 is expected to exceed the 2 billion yuan mark.

Since 2009, with the high demand for high-definition surveillance in some industries such as finance and transportation, and Ping An city, together with the large-scale events such as the Shanghai World Expo and the Guangzhou Asian Games, the HD network surveillance cameras (with a resolution greater than or equal to 720P) have been promoted. It has mushroomed rapidly. Some mainstream network video surveillance vendors such as Panasonic, Sony, Hikvision, Kodak, Axis, Dahua, and the Yellow River have all launched megapixel network cameras to compete in the field of high-definition network surveillance. According to the survey, in 2010, the average monthly shipments of HD network cameras exceeded 10,000 units, and the total shipments in the year exceeded 200,000 units, an increase of more than 200% compared with 2009, accounting for approximately 34% of the network cameras. . In HD network cameras, megapixels account for 56%, 2 million pixels account for 37%, and 3 million pixels or more account for 7%.

The status quo of the analog camera market In the application of the overall surveillance camera, the market is mainly divided into the analog monitoring market and the network monitoring market, in which the analog monitoring products still occupy the absolute dominant position. After all, after years of development, analog cameras have become very mature products, the market also becoming steady. However, the market demand for network cameras showed a blowout situation, the market share of analog surveillance cameras has declined, and market demand has slowed down. According to the survey, in 2008, the market share of analog cameras was about 90% higher. In 2009, it dropped by 5 percentage points to about 85%. By the first year of high-definition in 2010, millions of digital HD cameras began to show rapid growth. The market share of analog cameras has dropped to 75%. From January to May this year, it can be expected that the market share of analog cameras will drop to about 60-65% this year. From the data, it shows that the market share of analog cameras. It will drop to 50% in the next few years.

Conclusion With the continuous development of digital network technology, digital video surveillance will inevitably become the mainstream of future monitoring, and the market size of network cameras will also be greatly increased. And from the major movements of major mainstream video camera manufacturers, the gradual increase of network cameras, which also means that high-definition digital video surveillance has also been rampant - the door opened higher. This has strong consistency with the development of digital television: from standard definition to high definition, and then pursue full HD. This is not only the user's requirement for image clarity, but also the high demand for image details in some professional venues. The huge investment in the HD monitoring network at the 2010 Shanghai World Expo is just a booster, let us understand that HD monitoring is not a concept, but a brand-new monitoring direction full of development space.

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